USE CASE LIBRARY

Use Cases

These practical examples show where interactive print, connected packaging, labels, direct mail, and intelligent customer experiences can be applied in different situations. For the broader view of what the technology can do, explore Experiences.

Connected Packaging

5 use cases

Connected Packaging

Connected Packaging

Turn every product package into an ongoing customer connection.

A product is in the customer's hands.

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Connected Packaging

Food Packaging

Let the product tell its story and help customers enjoy it.

A coffee buyer wants brewing guidance, origin information, or an easy way to reorder.

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Connected Packaging

Patient Discharge Kits

Extend useful guidance beyond the clinic or wellness visit.

A patient receives a wellness kit or discharge bundle but may later need help understanding approved instructions or finding the right follow-up service.

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Connected Packaging

Home Service Promo Kits

Make a promotional kit useful after the handoff.

A home-service business delivers a seasonal maintenance kit or product sample.

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Connected Packaging

Unboxing Experience

Turn the unboxing moment into a lasting brand experience.

A premium package creates a strong first impression, but the excitement can end once the item is unpacked.

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Interactive Direct Mail

10 use cases

Interactive Direct Mail

Insurance Policy Explainer

Make complex policy information easier to explore.

Printed policy mailers can be difficult to navigate, especially when topics need context or explanation beyond the space available on the page.

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Interactive Direct Mail

Appointment Preparation

Help patients arrive informed and prepared.

Appointment letters and emails may leave patients unsure what to bring, where to go, or how to prepare for a visit.

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Interactive Direct Mail

HVAC Postcard with an AI Assistant

Turn an HVAC postcard into a helpful conversation.

A promotional postcard may spark interest, but homeowners still have to search online, call, or wait for answers before requesting service.

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Interactive Direct Mail

Retail Promotions

Connect the mailbox to a relevant retail offer.

Traditional promotional mail often presents the same message to every household, with limited visibility into what shoppers explore next.

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Interactive Direct Mail

Home Services Mail

Let homeowners act when they are ready.

Home service flyers create awareness, but customers may put them aside rather than search for contact details or take the next step.

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Interactive Direct Mail

Donation Mail

Give every donor appeal a deeper story.

A printed fundraising appeal can introduce a cause but offers limited space to explain impact, answer questions, or provide different ways to participate.

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Interactive Direct Mail

Retail Catalog

Make a printed catalog a guided shopping experience.

Back-to-school shoppers have different budgets and needs, while printed catalogs offer limited room for comparisons or tailored recommendations.

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Interactive Direct Mail

Bills and Statements That Answer Questions

Turn routine statements into useful service moments.

Bills and account notices are important communications, but customers may need additional help understanding changes or finding the right support.

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Interactive Direct Mail

Travel Mail

Turn travel inspiration into destination discovery.

A travel brochure can inspire a trip, but it cannot easily answer individual questions or show the full range of destination experiences.

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Interactive Direct Mail

Meal Kit Postcard

Let households explore the menu before subscribing.

A meal-kit postcard can show an appealing dish, but prospective customers still need to compare meals, preparation needs, and subscription options.

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Labels, Tags & Event Badges

5 use cases

Labels, Tags & Event Badges

Event Badges

Make every attendee badge a gateway to the event.

Attendees need schedules, venue details, sponsor information, and ways to connect, but printed programs and scattered links can make it difficult to find what matters.

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Labels, Tags & Event Badges

Clothing Tags

Give every garment a story and a helpful guide.

A garment tag has room for a price, size, and care symbols, but shoppers often want styling inspiration, care advice, and confidence in their purchase.

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Labels, Tags & Event Badges

Hotel Room Guides

Turn a simple door tag into a helpful guest concierge.

Arriving guests need practical information about their stay, but printed room guides can be easy to overlook and front-desk teams cannot answer every question at once.

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Labels, Tags & Event Badges

Product Labels

Keep product help and brand connection within reach.

Product labels stay close to the item, yet have limited space for instructions, troubleshooting, compatibility information, or ways to reorder.

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Labels, Tags & Event Badges

Car Window Stickers

Let every vehicle answer more of the buyer's questions.

A showroom label can list price and basic specifications, but buyers often want to explore features, compare options, and understand next steps at their own pace.

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