How it works
Freedom Interactive Print
A printed piece, package, sign, card, or mailer can become the starting point for something interactive.
Interactive Print
What is Interactive Print?
People can watch, ask, explore, learn, get support, or take the next step.
The experience changes depending on what they need — video, answers, product information, training, support, AR, or a direct path to action.
Freedom Interactive Print transforms traditional print and mail into interactive, measurable experiences.
A scan can open video, 3D, augmented reality, personalized content, intelligent guidance, avatars, analytics, and direct paths to action without requiring an app.
Instead of sending someone away to search a website, the printed piece itself becomes the entry point to something more useful: product information, storytelling, technical support, personalized content, augmented reality, video, training, or a live conversation.
The QR code is the doorway. The value is what happens after someone enters.
Augmented Reality
Bring the physical world to life.
No app download. Scan and experience.
Web-based augmented reality can let someone scan a printed piece and see more than the page can hold.
Web-based augmented reality can extend printed media into an immersive experience directly from a scan.
- Place 3D content into the customer's environment
- Demonstrate products visually
- Tell stories in a more immersive way
- Create interactive calls to action
Print becomes something people can see, move around, and experience.
Intelligent Avatars
Give the experience a face and a voice.
A branded avatar can introduce, explain, guide, answer, support, and connect people to a real person when they need one.
A branded avatar can introduce, explain, guide, answer, support, and escalate, giving people a more natural way to interact with information.
That means a salesperson, representative, guide, or brand character can feel personal while the company keeps control of the information behind it.
- Sales teams
- Customer support
- Training
- Trade shows
- Healthcare
- Onboarding
Avatars can connect users directly to next actions such as calling, emailing, scheduling, asking questions, escalating to a person.
Personalization
One doorway. Different experiences.
The same printed piece does not have to show the same thing to everyone.
The experience can change based on useful context, so people see information that fits the moment.
The same printed piece does not have to create the same journey for everyone.
An experience can adapt based on available context, helping organizations deliver information that is more relevant to the person and the moment.
- Who is engaging
- Where they are
- What they need
- What role they have
- Where they are in the customer journey
Measurement
See beyond the mailbox.
Delivery tells you it arrived. Interaction tells you what happened next.
- See what people scan.
- See what keeps their attention.
- See what they explore.
- See what moves them to act.
Track scans, engagement time, interactions, and calls to action in real time.
Know what people scan, how long they stay, and what they interact with.
Track the buttons, content, and next steps people actually use.
View the results in the dashboard, export reports, or connect the data to your existing reporting or CRM systems.
Reverse Appending
Learn more from the people who engage.
Where the data allows it, engagement can help organizations understand who responded and follow up in a more useful way.
- Better audience understanding
- Improved segmentation
- More relevant follow-up
- Direct-mail retargeting opportunities
- Connecting engagement with broader marketing activity
Digital Retargeting
Keep the conversation going.
A printed campaign does not have to end after the first interaction.
Digital Retargeting can help a campaign reconnect with people online after they scan or engage.
- Extend campaign reach
- Increase opportunities for additional impressions
- Reconnect across digital channels
- Support more complete campaign journeys
USPS Informed Delivery
Extend the experience before the mail even arrives.
The same interactive experience connected to a mail piece can also appear in USPS Informed Delivery.
Someone can see the campaign in their email preview, receive the mail piece, and scan into the same experience.
Freedom ICX
When the experience needs to go deeper.
Freedom Interactive Print creates the doorway.
Freedom ICX carries the experience forward.
Freedom Interactive Print starts with a physical touchpoint — print, packaging, direct mail, signage, or something else in the real world.
Freedom ICX takes that same idea deeper into support, sales, training, products, events, and customer interaction.
Technology should adapt to people.
Not the other way around.
Freedom Interactive Print is not adding technology to print just to make it feel new. It uses print as a doorway into experiences that are useful, clear, measurable, and easier to act on.
Still curious?
Ask Scout about the technology.
Ask how Interactive Print, Freedom ICX, avatars, AR, personalization, reporting, or other Freedom Interactive Print tools could work in the real world.
Talk to Scout